Announced on the 18th August 2022, Google published a blog post announcing what they are calling the ‘helpful content update’. This update – just one of many algorithm changes that determines what results we see in Google, and in which order – has been announced specifically in calling out the process of creating content for …
What Does Google’s ‘Helpful Content’ Update Mean For Scientific Content? Read More »
There are many similarities between the life science and pharmaceutical industries. But working as a scientist in both industries myself, I know that there are also many differences between how both businesses operate. When it comes to finding expert help with your pharmaceutical digital marketing, you need to make sure you find the right expertise. …
A list of Digital Marketing Agencies Specialising in Pharmaceuticals Read More »
I work with many different life science and healthcare brands to create content marketing strategies and improve their SEO. Yet there is an important aspect that many of these brands are unaware of – EAT and YMYL. In this article, we are going to investigate what these acronyms even stand for, why they are important …
The Importance of EAT & YMYL for Life Science Content Read More »
During my chemistry degree, I was completely oblivious to digital marketing. I knew what it was, but I didn’t know anything about it or how to get started in it. It wasn’t until I started my first job as a scientist, that I accidentally started learning about digital marketing through some side projects on spent …
In a previous blog article, I have discussed the topic of HealthTech – what it is, some examples and big opportunities within the sector. As part of this article, I briefly introduced MedTech. In this article, we will briefly cover what MedTech is, examples of businesses within the industry and up-and-coming trends and opportunities. What …
Many of my life science clients have Google Search Console (GSC) set up, but few realise what it does and how it can be used to improve SEO efforts. SEO is one of many channels that can be effective as part of a life science digital marketing strategy, so understanding how it works is crucial! …
What Exactly Should I Use Google Search Console For? Read More »
As part of a life science digital marketing strategy, there is a strong possibility that SEO makes up some proportion of your strategy. Unfortunately, having an employee that is dedicated to managing your life science SEO strategy is a luxury not many businesses can afford. This means that it is often left to a member …
How to SEO Optimise Your Existing Life Science Website Pages Read More »
Marketing for medical devices has typically been an offline affair. It has relied on enthusiastic sales reps seeking face-to-face meetings with healthcare professionals (HCPs) to promote and sell a companies products. With the global COVID pandemic, selling products the traditional way has been severely restricted, at a time where the emphasis on health is more …
For this article, I have put together a list of life science marketing agencies that offer a range of different services, for clients based across Europe, North America, Asia and further afield. As a life science marketing consultant, writing this post might seem to be a counterintuitive article idea as I promote ‘competitors’ on my …
A list of Marketing Agencies Specialising in The Life Science Industry Read More »
You learn many skills in your career to become a scientist. You learn how to communicate work via written assignments, practical demonstrations and skills such as critical thinking and analysis. You even get taught how to apply for jobs, demonstrate your expertise and how to ace job interviews. But what you don’t always get taught, …
If you are embarking on scientific marketing strategy and/or a way to improve the SEO for your life science business, content creation is one of the best ways to succeed. One of the biggest hurdles to creating content is finding new ideas that you haven’t already covered. Therefore, in this article, I am going to …
Register Now Sign Up For My Understanding & Implementing Life Science SEO Strategies Webinar – 10th May, 13:00 (BST) When I start working with a new life science client, one aspect of digital marketing that will be required in some form is content marketing. I have previously written a post outlining life science content marketing; …
Life Science Content Marketing: Insights From Real Science Content Writers Read More »
HealthTech is the “application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures, and systems developed to solve a health problem and improve quality of lives”.
In this post, I am going to discuss the rise of healthtech, and how going forward, business opportunities can lead to an improvement in health and well-being around the world.
One of the things I advocate when it comes to improving SEO is writing content. To any digital marketer, this seems fairly basic, but not always so to clients. Therefore, this blog post will be an introductory article to the reason for wanting to publish so much content for the purposes of SEO, and how …
Over the past decade, social media networks have proven their worth at letting us stay connected with our friends and family as well as connecting with businesses and brands. However, it is only in the last few years that social media for brands has really shown its worth.
Fast Moving Consumer Goods (FMCG) is a relatively broad term that encompasses products that consumers use on a daily basis. In this post, I am going to cover the impact that SEO is having on FMCG product marketing, and how it is impacting who the real winners in the FMCG markets are.
Marketing for life science companies is all about finding and engaging with potential customers, clients and partners. In this article, I will discuss some typical digital marketing channels to consider, and provide examples of how you can implement them into your overall marketing strategy.
There are multiple benefits to creating a content marketing plan for your website. In this post, I am going to talk about how you can create your own marketing plan; what you need to consider and how you can turn it into long term marketing success.
If you have a website, it goes without saying that you want people to come and visit it. In this blog post, I am going to discuss the four main stages of a life science inbound marketing strategy that will give you the information needed to go ahead and consider this for your own business.
SEM is the general term used for any internet marketing activity that involves the promotion of a website. This encompasses two aspects, SEO (search engine optimisation) and PPC (pay-per-click) marketing. In this post, I am going to talk about the specifics of SEO in relation to life science.
Content marketing is an inbound marketing approach that focuses on creating a variety of content, designed to attract and retain a targeted audience. In this article, I will be discussing what content marketing and how it is beneficial to life science companies looking to implement it.
