Patrick Wareing is a life science digital marketing consultant. He helps scientists and brands improve their online presence so they can share their work, generate more revenue and build their business

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What Does Google’s ‘Helpful Content’ Update Mean For Scientific Content?

Announced on the 18th August 2022, Google published a blog post announcing what they are calling the ‘helpful content update’. This update – just one of many algorithm changes that determines what results we see in Google, and in which order – has been announced specifically in calling out the process of creating content for …

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A list of Digital Marketing Agencies Specialising in Pharmaceuticals

There are many similarities between the life science and pharmaceutical industries. But working as a scientist in both industries myself, I know that there are also many differences between how both businesses operate. When it comes to finding expert help with your pharmaceutical digital marketing, you need to make sure you find the right expertise. …

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An Introduction To MedTech

In a previous blog article, I have discussed the topic of HealthTech – what it is, some examples and big opportunities within the sector. As part of this article, I briefly introduced MedTech. In this article, we will briefly cover what MedTech is, examples of businesses within the industry and up-and-coming trends and opportunities. What …

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Utilising SEO for Medical Devices

Marketing for medical devices has typically been an offline affair. It has relied on enthusiastic sales reps seeking face-to-face meetings with healthcare professionals (HCPs) to promote and sell a companies products. With the global COVID pandemic, selling products the traditional way has been severely restricted, at a time where the emphasis on health is more …

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A list of Marketing Agencies Specialising in The Life Science Industry

For this article, I have put together a list of life science marketing agencies that offer a range of different services, for clients based across Europe, North America, Asia and further afield. As a life science marketing consultant, writing this post might seem to be a counterintuitive article idea as I promote ‘competitors’ on my …

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Life Science Content Marketing: Insights From Real Science Content Writers

Register Now Sign Up For My Understanding & Implementing Life Science SEO Strategies Webinar – 10th May, 13:00 (BST) When I start working with a new life science client, one aspect of digital marketing that will be required in some form is content marketing. I have previously written a post outlining life science content marketing; …

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An Introduction to HealthTech

HealthTech is the “application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures, and systems developed to solve a health problem and improve quality of lives”.

In this post, I am going to discuss the rise of healthtech, and how going forward, business opportunities can lead to an improvement in health and well-being around the world.

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How To Use Social Media To Market A Life Science Business

Over the past decade, social media networks have proven their worth at letting us stay connected with our friends and family as well as connecting with businesses and brands. However, it is only in the last few years that social media for brands has really shown its worth.

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SEO For Fast Moving Consumer Goods (FMCG) Brands

Fast Moving Consumer Goods (FMCG) is a relatively broad term that encompasses products that consumers use on a daily basis. In this post, I am going to cover the impact that SEO is having on FMCG product marketing, and how it is impacting who the real winners in the FMCG markets are.

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Digital Marketing for Life Sciences

Marketing for life science companies is all about finding and engaging with potential customers, clients and partners. In this article, I will discuss some typical digital marketing channels to consider, and provide examples of how you can implement them into your overall marketing strategy.

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How to Create a Scientific Content Marketing Plan

There are multiple benefits to creating a content marketing plan for your website. In this post, I am going to talk about how you can create your own marketing plan; what you need to consider and how you can turn it into long term marketing success.

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An Introduction to Inbound Marketing for Life Science Brands

If you have a website, it goes without saying that you want people to come and visit it. In this blog post, I am going to discuss the four main stages of a life science inbound marketing strategy that will give you the information needed to go ahead and consider this for your own business.

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An Introduction to Life Science SEO

SEM is the general term used for any internet marketing activity that involves the promotion of a website. This encompasses two aspects, SEO (search engine optimisation) and PPC (pay-per-click) marketing. In this post, I am going to talk about the specifics of SEO in relation to life science.

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What is Life Science Content Marketing and Examples of it?

Content marketing is an inbound marketing approach that focuses on creating a variety of content, designed to attract and retain a targeted audience. In this article, I will be discussing what content marketing and how it is beneficial to life science companies looking to implement it.

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