Patrick Wareing
Choosing the right marketing partner is one of the most important decisions a biotech, pharma, or CDMO brand can make. The wrong choice wastes budget and time, the right one builds authority, reaches the right buyers, and directly supports commercial growth. But before you even start comparing agencies, you need to know what separates a … Read more
Biotech is unforgiving. Building a biotech company demands vast sums of capital, the patience to navigate years of uncertain data, and a tolerance for setbacks that can erase years of progress overnight. The smallest misstep – in regulatory, clinical design, or manufacturing – can derail even the most promising science. In a field defined by … Read more
When I first wrote this post in 2022, compiling a list of life science digital marketing agencies was relatively straightforward – there weren’t that many options to choose from. Fast forward a few years, and I’ve had to rewrite this article almost from scratch. The number of agencies operating in this space has skyrocketed, and … Read more
SEO isn’t dead – it’s just evolved. Search is still one of the most valuable channels available to a life science business, and most companies are nowhere near making the most of it. In this guide, I want to walk you through my life sciences SEO process I follow when working with my clients – … Read more
This post has been written in conjunction with Steven McDowell. If you like this post and want to reach out to Steven, visit www.mcdowell.nl. Medical animations are used to portray and explain medical concepts, which make them popular and powerful tools for communicating with your audience – be it patients, researchers, medical doctors or potential … Read more
Search engine optimisation (SEO) is an essential part of digital marketing that biotech companies must strongly consider. After all, who doesn’t want ‘free’ website traffic that works to generate website visitors and leads, 24 hours a day, seven days a week? In this article, I am going to discuss what a good biotech strategy looks … Read more
Bigger doesn’t always mean better. At least when it comes to life science websites that is. In my time working within life science digital marketing, I’ve encountered a wide range of websites, varying from single one-page websites for startups, to ecommerce sites with thousands of URLs. I’ve come across websites that I consider excellent, to … Read more
Biotechnology is the field of science involving the use of living organisms – or their products – to create or modify products and processes for a wide range of scientific applications. From pharmaceuticals to agriculture to environmental conservation, biotech plays a crucial role in today’s modern society. Digital marketing, on the other hand, is the … Read more
There are many similarities between the life sciences and pharmaceutical industries. But working as a scientist in both industries myself, I know that there are also many differences between how both businesses operate. When it comes to finding expert help with your pharmaceutical digital marketing, you need to make sure you find the right expertise. … Read more
In a previous blog article, I have discussed the topic of HealthTech – what it is, some examples and big opportunities within the sector. As part of this article, I briefly introduced MedTech. In this article, we will briefly cover what MedTech is, examples of businesses within the industry and up-and-coming trends and opportunities. What Is MedTech? … Read more
Marketing for medical devices has typically been an offline affair. It has relied on enthusiastic sales reps seeking face-to-face meetings with healthcare professionals (HCPs) to promote and sell a company’s products. With the global COVID pandemic, selling products the traditional way has been severely restricted, at a time where the emphasis on health is more … Read more
You learn many skills in your career to become a scientist. You learn how to communicate work via written assignments, practical demonstrations and skills such as critical thinking and analysis. You even get taught how to apply for jobs, demonstrate your expertise and how to ace job interviews. But what you don’t always get taught, … Read more
When I start working with a new life science client, one aspect of digital marketing that will be required in some form is content marketing. I have previously written a post outlining life science content marketing; the different forms, examples and benefits of it. But in this post, I am going to discuss some of the factors … Read more
Health Technology – commonly referred to as HealthTech – is defined by the WHO as the “application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures, and systems developed to solve a health problem and improve quality of lives”. This is quite a broad definition, and it is fair to say that there … Read more
Over the past decade, social media networks have proven their worth at letting us stay connected with our friends and family as well as connecting with businesses and brands. However, it is only in the last few years that social media for brands has really shown its worth, providing a platform to build an audience, … Read more
Marketing for life science companies is all about finding and engaging with potential customers, clients and partners. Sure, there are traditional marketing methods, such as print ads, telemarketing or networking at conferences, but maximising your marketing potential will cause limitations with traditional offline marketing. Digital marketing offers plenty more, flexible opportunities to make sure that … Read more
There are multiple benefits to creating a content marketing plan for your website. But there should be multiple stages when it comes to scientific content marketing plans: content planning, content creation and promotion. In this post, I am going to talk about how you can create your own marketing plan; what you need to consider and how … Read more
If you are responsible for marketing a life science company, you will already know that reaching scientists is not straightforward. They are not impulse buyers. They do not respond to aggressive outreach. They conduct their own research, interrogate sources, and make evidence-based purchasing decisions – often across a long sales cycle involving multiple stakeholders. This … Read more
How much business would you generate if you were top of Google for your target keywords? If you want your website to appear at the top of search engine results pages, you have two options: play the long game with life science SEO, or pay your way to the top of the results. PPC is … Read more
In this article, I will be discussing what content marketing is, and how it is beneficial to life science companies looking to implement it. As scientific content creation is one of the services I offer, in this post, I will discuss my experience in how content marketing can be used for scientific brands, examples of … Read more
