If you have a website, it goes without saying that you want people to come and visit it. Whether you are running your own science blog or responsible for running a business website, you want visitors who are interested with your content and will stay around long enough to read and engage with it. If you are …
An Introduction to Inbound Marketing for Life Science Brands Read More »
Before I start anything else, let me introduce the concept of search engine marketing, commonly referred to as SEM. SEM is the general term used for any internet marketing activity that involves the promotion of a website. This encompasses two aspects, SEO (search engine optimisation) and PPC (pay-per-click) marketing. When you use a search engine to …
In this article, I will be discussing what content marketing and how it is beneficial to life science companies looking to implement it. After covering the basics, I will discuss how content marketing can be used for scientific brands, examples of scientific content marketing and how is best to get started and implement it for …
What is Life Science Content Marketing and Examples of it? Read More »