Marketing for life science companies is all about finding and engaging with potential customers, clients and partners. Sure there are the traditional marketing methods, such as print ads, telemarketing or networking at conferences, but maximising your marketing potential will causes limitations with traditional offline marketing. Digital marketing offers plenty more, flexible opportunities to make sure …
There are multiple benefits to creating a content marketing plan for your website. But there should be multiple stages when it comes to a scientific content marketing plan; planning, creation and promotion. In this post, I am going to talk about how you can create your own marketing plan; what you need to consider and …
How to Create a Scientific Content Marketing Plan Read More »
If you have a website, it goes without saying that you want people to come and visit it. Whether you are running your own science blog or responsible for running a business website, you want visitors who are interested with your content and will stay around long enough to read and engage with it. If you are …
An Introduction to Inbound Marketing for Life Science Brands Read More »
Before I start anything else, let me introduce the concept of search engine marketing, commonly referred to as SEM. What is SEM (Search Engine Marketing)? SEM is the general term used for any internet marketing activity that involves the promotion of a website. This encompasses two aspects, SEO (search engine optimisation) and PPC (pay-per-click) marketing. When …
In this article, I will be discussing what content marketing and how it is beneficial to life science companies looking to implement it. After covering the basics, I will discuss how content marketing can be used for scientific brands, examples of scientific content marketing and how is best to get started and implement it for …
What is Life Science Content Marketing and Examples of it? Read More »