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Digital Marketing for Life Sciences

Marketing for life science companies is all about finding and engaging with potential customers, clients and partners. Sure there are the traditional marketing methods, such as print ads, telemarketing or networking at conferences, but maximising your marketing potential will causes limitations with traditional offline marketing. Digital marketing offers plenty more, flexible opportunities to make sure …

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An Introduction to Life Science SEO

Before I start anything else, let me introduce the concept of search engine marketing, commonly referred to as SEM. What is SEM (Search Engine Marketing)? SEM is the general term used for any internet marketing activity that involves the promotion of a website. This encompasses two aspects, SEO (search engine optimisation) and PPC (pay-per-click) marketing. When …

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