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An Introduction to HealthTech

HealthTech is the “application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures, and systems developed to solve a health problem and improve quality of lives”.

In this post, I am going to discuss the rise of healthtech, and how going forward, business opportunities can lead to an improvement in health and well-being around the world.

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How Life Science Companies Can Leverage Social Media

Over the past decade, social media networks have proven their worth at letting us stay connected with our friends and family as well as connecting with businesses and brands. However, it is only in the last few years that social media for brands has really shown its worth.

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SEO For Fast Moving Consumer Goods (FMCG) Brands

Fast Moving Consumer Goods (FMCG) is a relatively broad term that encompasses products that consumers use on a daily basis. In this post, I am going to cover the impact that SEO is having on FMCG product marketing, and how it is impacting who the real winners in the FMCG markets are.

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Digital Marketing for Life Sciences

Marketing for life science companies is all about finding and engaging with potential customers, clients and partners. In this article, I will discuss some typical digital marketing channels to consider, and provide examples of how you can implement them into your overall marketing strategy.

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How to Create a Scientific Content Marketing Plan

There are multiple benefits to creating a content marketing plan for your website. In this post, I am going to talk about how you can create your own marketing plan; what you need to consider and how you can turn it into long term marketing success.

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An Introduction to Inbound Marketing for Life Science Brands

If you have a website, it goes without saying that you want people to come and visit it. In this blog post, I am going to discuss the four main stages of a life science inbound marketing strategy that will give you the information needed to go ahead and consider this for your own business.

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An Introduction to Life Science SEO

SEM is the general term used for any internet marketing activity that involves the promotion of a website. This encompasses two aspects, SEO (search engine optimisation) and PPC (pay-per-click) marketing. In this post, I am going to talk about the specifics of SEO in relation to life science.

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What is Life Science Content Marketing and Examples of it?

Content marketing is an inbound marketing approach that focuses on creating a variety of content, designed to attract and retain a targeted audience. In this article, I will be discussing what content marketing and how it is beneficial to life science companies looking to implement it.

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