PatrickWareing

All posts by Patrick Wareing

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What are the 4 P’s of Marketing?

The 4 P’s of marketing were a concept introduced around the time of the 1940’s by Harvard University Professor, Prof. James Culliton. The first publication of his paper was referenced by Culliton’s colleague, Professor Neil Borden, who credits himself with the concept of the ‘marketing mix’. However you want to refer to them, this concept […]

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What is Scicomm and how you can get involved yourself

Scicomm – a portmanteau of science and communication – is the general practice of sharing, educating and informing scientific related content. Importantly, this term generally defines the sharing of scientific information from people with a scientific background – such as graduates, researchers or academics – to non-expert audiences. In this article, I’m going to discuss […]