With any marketing strategy, you hope to generate sales and revenue, right?
It sounds so simple, yet implementing a marketing and sales strategy that works is full of complexities and is not necessarily as easy as it sounds.
Whilst I discuss many different digital marketing strategies here on my site, the ‘right’ solution for all life science companies out there are vastly different from each other.
Some life science companies utilise an inbound-only marketing approach, but the majority of life science companies rely on some form of outbound marketing too. If this sounds like your company’s approach to marketing and sales, then this article may be of particular interest to you.
In this article – in partnership with SciLeads – I want to introduce some of the key benefits of their platform, and how they are helping scientific companies globally to accelerate sales and drive growth.
Why Is Lead Generation So Important?
Lead generation is important for life science companies for several reasons.
By identifying potential customers and building relationships with them, your company can create a pipeline of future sales and revenue, which can help your company plan for and achieve long-term growth objectives.
One of the most important factors for life science companies is that proper lead generation helps you to identify your potential customers and build relationships with them. By generating leads, you can tailor your marketing efforts to the individuals within companies that are most likely to be interested in your products or services.
But lead generation is also important if your company is developing new products or entering new markets.
When implemented correctly, it can help identify potential customers and partners, as well as gain valuable insights into industry trends and needs. In addition, lead generation can also help you generate awareness and interest in your company’s products or services, which can help you establish your brand and establish yourself as a thought leader in the industry.
But one of the biggest factors for lead generation is that it allows you to acquire new customers at a lower cost.
With all that in mind, it’s a good time to introduce SciLeads.
Who Are SciLeads?
SciLeads is a lead generation and market intelligence platform designed to help scientific sales and marketing professionals identify, engage with, and close their ideal buyers. SciLeads has collated a big data set of scientific profiles and records into a searchable database which includes tradeshow, funding, and publication data, as well as purchase orders. The platform allows the user to pinpoint relevant leads and prospects quickly and then create lists and alerts for use in their outreach.
Launched in 2016, SciLeads has since gained some impressive awards and notable clients to validate their work.
They were ranked 11th in Deloitte’s Fast 50 2021 (Ireland), and 14th in the 2022 edition also, and have a range of clients including:
- Millipore Sigma
- Perkin Elmer
- Agilent
- Bio-Rad
- 10X Genomics
- BD
What Lead Generation Services Do They Offer?
SciLeads offers lead generation split into 3 different solutions – sales, marketing and startups.
Marketing
The marketing segment of SciLeads enables you to fill your marketing funnel with relevant researchers for your application area, allowing you to nurture prospects faster through your pipeline with a hyper-targeted outreach.
From here, you can:
- Identify relevant researchers and KOLs who will potentially be interested in attending your webinars, or receiving your newsletters
- Identify relevant prospects who will also be attending tradeshows, so you can set up 1-2-1 meetings
- Automatically update your CRM with the latest up-to-date contact and employment information
- Access your competitor’s pricing using the purchasing search for market research
Sales
The sales segment of SciLeads is the natural progression of prospecting and marketing. Here, SciLeads offers the following features:
- View recently funded prospects who are therefore in an ideal position to buy
- Set up alerts to be notified when one of your existing prospects gets new funding or moves labs/jobs
- View your existing customer’s collaborators to identify warm leads and create easier introductions
- Locate similar prospects in the locations that your sales team are already visiting to utilise their time
Startups
Whilst SciLeads is ideal for larger companies with separate sales and marketing departments, it is also a cost effective resource for startups who don’t always have the luxury of time and resources to match larger competitors.
Fortunately, SciLeads can help with that as well.
- Use the platform for instant access to relevant leads you can instead focus on hiring people who close rather than prospect
- View competitor sales with the purchase data to inform your pricing strategy
- Utilise your budget by pinpointing the most relevant tradeshows to attend and set up meetings there, but still be able to reach out to leads for the shows you cannot attend
- Use the network tool and leverage the hard work you have done gaining your first customers by viewing their collaborators for warmer introductions to potential leads.
With SciLeads, you also have flexible payment options, meaning you can scale its use as your company grows.
Ready to Learn More About SciLeads?
If you are looking to generate new leads within the life science industry, then SciLeads is definitely worth investigating.
If you want to learn more about SciLeads, or start a free trial, then reach out to Brian Cronin at SciLeads or email him directly.
