Client: Fortis Life Sciences
Fortis Life Sciences
Fortis Life Sciences is a strategic platform providing capital, expertise, and operational resources enabling the growth and success of founder-led life sciences tools companies.
Over the course of the last thirteen months, the company has built a portfolio of high-quality products and brands serving attractive end markets including diagnostic, therapeutic and discovery, through its acquisition of four complementary companies:
The Problem
With the acquisition of multiple scientific businesses in such a short period of the time, the challenge for Fortis Life Sciences was to update and consolidate existing content before migrating URLs from the newly acquired domains onto a brand new ecommerce website. As a fast growing company, they required external resources to get the work completed quickly.
Having previously used a life science marketing agency, but dismayed with the work they received, they got in contact to discuss my services and how I could help them.
The Task
The team at Fortis Life Sciences came to me with a list of URLs that they content updated for and migrated to the new site, ensuring that content was optimised for the appropriate scientific audience, whilst conforming to best SEO practices.
With tight deadlines, the team required the high quality scientific content with recommendations for page templates and overall site layout.
The Result
I created new written content that was optimised for SEO purposes, but crucially, kept content relevant and of high quality that their scientific audience demands.
The below screenshots show an example of the previous page content and layout, compared with the new, refreshed page.
An example page of existing content on the Bethyl Laboratories that required an update.
New website page, with updated content and layout on the Fortis website.
Client Feedback
I continue to work with the team at Fortis Life Science to assist with the new website build and content consolidation.
Debiparna Chakraborty – Director of Marketing at Fortis Life Sciences – provided the following feedback for the work I have already completed for the team:
Services Required
- Life Science Content Creation
- Life Science SEO
- Keyword Research
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