Digital Marketing Services
Strategy / Planning
Creating a Digital Marketing Strategy
Life science companies are under constant pressure to increase their revenue and maintain a competitive edge.
Marketing campaigns can be cost-prohibitive, difficult to implement, and time consuming. This makes it hard for life science companies to stay on top of the latest digital marketing trends that could help them achieve their goals.
My strategy is built around you—your business goals, your target audience and your budget. I work with you every step of the way from defining key performance indicators (KPIs) based on my research to implementing effective tactics like search engine optimisation (SEO), paid advertising, social media marketing or email marketing that will drive results while staying within your budget constraints.
Content Creation
Producing the Right Content
Scientific content is a very important part of the digital marketing strategy, but it’s also extremely difficult to produce.
Life Science content is an extremely specialised field and many agencies do not have the expertise or experience in this area. It’s important to hire someone who knows what they’re doing when it comes to your website content for scientific purposes.
As an expert in writing high quality scientific content with search engine optimisation and conversion goals in mind, I’ll help create the type of article you need, from an ebook to white papers or any other form of informational material.
SEO
Search Engine Optimisation
Life science companies are facing a number of challenges in the digital space. With more and more people turning to search engines to find information on science related products and services, life science businesses need SEO services that can help them compete with large corporations for top spots on Google’s first page.
Life Science companies have a lot to gain from increased website traffic, but they don’t know where to start. They need customized solutions tailored for their industry that will increase their search engine rankings and lead generation.
The truth is most SEO services out there are not optimised for the life sciences industry which makes finding an affordable SEO service provider extremely challenging. With my unique experience in both scientific and digital marketing industries, I can help you achieve your organic traffic goals.
Inbound Marketing
Let Scientists Discover You
Life Science companies often struggle with inbound marketing. They can’t find the right tools, or they don’t have time to learn complicated software.
In the past, life science businesses have been reluctant to invest in marketing because they felt that their product was so good, it would sell itself. But times have changed and customers today need a little more convincing before making a purchase decision.
I help life science businesses grow their customer base by applying modern inbound marketing strategies and tactics including content strategy, search engine optimisation, website design & conversion rate optimization and paid advertising management.
My goal is to make your company’s growth our main focus so we can achieve results together!
Social Media
Find and Engage with the Right Social Channels
Social media is a powerful tool that can help you reach more people and grow your audience, but it’s hard to get started.
Most social media management tools are too complicated for beginners. That means you have to hire an expert or learn how to use the software yourself before you even know if it will work for your business.
Yet, social media can be very effective for brands if they engage with their audience in a thoughtful way.
Life science companies have unique needs when it comes to social media marketing. I work with these companies to develop strategies that are tailored specifically for them.
Training
Digital Marketing Training for Scientists
Many scientists struggle to understand digital marketing, and as a result they can’t communicate their research effectively.
Scientists are an intelligent community that deserves to have more impact in the world. I want to help you be heard by people who care about your work. I’m here to teach you how to make this happen!
My digital training helps scientists learn how to use online tools for their research and business owners learn how to market their products effectively with a focus on ROI. It’s also great for researchers who want a better understanding of social media so that they can get funding or publish papers faster!
Got a Question?
Get in Contact
Got a question about one of the digital marketing services mentioned above? Just get in touch, and I will personally respond at the earliest opportunity.
