Digital Marketing Services
Strategy / Planning
Creating a Digital Marketing Strategy
Sometimes, creating a plan or strategy can be the hardest part when it comes to digital marketing.
So when it comes to marketing to scientists, you need to ensure that you have a strategy that understands your target audience, knows where they are looking for relevant information and which marketing channels provide the best return-on-investment for your business.
Every digital marketing strategy is unique; but let me help you maximise the potential of your future strategy.
Producing the Right Content
Content is crucial for any digital marketing strategy.
Fantastic content will supercharge any digital marketing strategy whilst below-par content is likely to waste both time and money.
Creating content that will be seen by scientists requires specialist knowledge; make sure it is accurate and factual but always something that is exciting to consume!
Search Engine Optimisation
If you use your website to reach scientists, you need to ensure that it can be found in search engines like Google.
By being aware of SEO, you can determine what keywords people are searching for and whether you are appearing at the top of the SERPs for these chosen keywords.
A website properly optimised for SEO is likely to bring more visitors to your site and earn more revenue for your business.
Let Scientists Discover You
Inbound marketing is all about creating content and assets that you know that scientists are already searching for.
And by combining content, SEO and social media, this will ensure that your brand is visible when it really counts.
Once you capture your audience’s attention, let your content do the marketing for you.
Find and Engage with the Right Social Channels
Social media is one of the easiest ways of engaging with an audience; you just need to make sure you know which ones to focus on.
Once you have identified the channels of interest, then creating, sharing and engaging with content is crucial.
Get help, finding your audience, creating content and managing social media channels.
Digital Marketing Training for Scientists
If you are looking to teach colleagues or staff about digital marketing, then bespoke training sessions will be created.
Whether you want a refresher, introduction or in-depth session, all training sessions are developed with scientists in mind.
Got a Question?
Get in Contact
Got a question about one of the digital marketing services mentioned above? Just get in touch, and I will personally respond at the earliest opportunity.